Certified Meeting Professional (CMP) Practice Exam

Which of the following is NOT included in the benefits of sustainable meetings?

1. Contributing to community legacies

2. Negative impact on brand's reputation

3. Positive public relations

4. Health benefits from improved air quality

The correct answer is: Negative impact on brand's reputation

The answer is B because a key benefit of sustainable meetings includes enhancing a brand's reputation rather than negatively impacting it. Sustainable meetings focus on environmental responsibility and community engagement, which often leads to a positive reflection on the brand. Companies that adopt sustainable practices can showcase their commitment to social responsibility, thereby improving their public perception and customer loyalty. Contributing to community legacies is a crucial aspect of sustainability, as it emphasizes leaving a positive impact on the local community. Positive public relations stem from the acknowledgment of these efforts, often leading to increased support from stakeholders and the general public. Additionally, health benefits from improved air quality relate directly to sustainable practices, which prioritize cleaner environments and can lead to better overall health for attendees and the community. Therefore, the correct choice highlights a factor that contradicts the goals of sustainability, which aims to enhance rather than harm a brand's reputation.