Certified Meeting Professional (CMP) Practice Exam

Which of the following is NOT an internal factor to consider for event feasibility?

1. Audience demographics

2. Financial history

3. Availability of Human Resources

4. Commitment from stakeholders

The correct answer is: Audience demographics

Audience demographics is primarily an external factor in the context of event feasibility because it relates to understanding the characteristics and preferences of potential attendees, which can influence attendance and engagement. Internal factors are typically aspects that are within the organization’s control or structure. On the other hand, financial history, availability of human resources, and commitment from stakeholders are all internal factors. Financial history examines the organization’s past event success and budgeting capability, which helps assess risk and resources for future planning. The availability of human resources focuses on whether the organization has the necessary personnel and skills available to execute the event effectively. Commitment from stakeholders involves both the support and engagement of individuals or groups that are essential for the success of the event, reflecting internal alignment on objectives and goals. Each of these elements plays a crucial role in determining the feasibility of hosting an event.