Certified Meeting Professional (CMP) Practice Exam

Which of the following is a potential role of technology in crowd management?

1. Providing free Wi-Fi

2. Live streaming events

3. Implementing digital ticketing systems

4. Offering loyalty rewards

The correct answer is: Implementing digital ticketing systems

The potential role of technology in crowd management is particularly evident in the implementation of digital ticketing systems. These systems streamline the entry process for events by allowing attendees to purchase tickets online and present them on their mobile devices or via printed formats. Digital ticketing helps reduce wait times at entry points, thus managing the flow of crowds more efficiently. It also offers the capability to track attendance in real-time, which can be invaluable for organizers to gauge crowd size, manage capacity, and respond to potential overcrowding issues. In contrast, while providing free Wi-Fi and live streaming events enhance the overall attendee experience and offer additional value, they do not directly address crowd management. Offering loyalty rewards can foster engagement and encourage repeat attendance, but it similarly lacks a direct impact on managing crowd dynamics during an event. Therefore, the primary function of crowd management aligns most closely with the efficient entry processes facilitated by digital ticketing systems.