Certified Meeting Professional (CMP) Practice Exam

Which of the following is considered a Key Performance Indicator (KPI) for an event?

1. Social Engagement

2. Financial

3. Marketing Reach

4. Audience Sentiment

The correct answer is: Financial

The choice of financial metrics as a Key Performance Indicator (KPI) for an event is well-founded. Financial KPIs provide a quantifiable measure of the event's success in terms of profitability, revenue generation, or cost management. These indicators often include metrics such as total revenue, profit margins, budget adherence, and return on investment (ROI). By assessing financial performance, event planners can evaluate whether the event met its financial goals and make data-driven decisions for future events. While social engagement, marketing reach, and audience sentiment are also important measures, they typically serve as supporting indicators that reflect different aspects of an event's success. Social engagement can show the level of interaction and interest among attendees, marketing reach tracks the breadth of promotional efforts, and audience sentiment gauges the overall feelings and satisfaction from participants. However, none of these aspects directly reflect the financial outcome of the event in the same way that financial KPIs do.