Certified Meeting Professional (CMP) Practice Exam

Which factor is NOT considered when pricing exhibit booths?

1. Past exhibition prices

2. Size of the unit

3. Number of attendees

4. Type of booth

The correct answer is: Number of attendees

The correct answer highlights that the number of attendees is typically not a direct factor in determining the pricing of exhibit booths. While the number of attendees can influence the overall success and demand for an event, booth pricing primarily revolves around more tangible elements such as past exhibition prices, the size of the booth, and the type of booth being offered. Past exhibition prices provide a historical baseline for costs, helping planners evaluate current market conditions and adjust prices accordingly. The size of the booth is crucial because larger spaces generally cost more due to the additional resources and materials that are needed. Similarly, the type of booth—whether it's a basic setup or an elaborate design—also affects pricing based on the amenities and features included. In contrast, the number of attendees affects overall event dynamics and potential foot traffic but does not directly alter the pricing structure for the booths themselves.