Certified Meeting Professional (CMP) Practice Exam

What type of evaluation element includes financial results and program effectiveness?

1. Site and logistics

2. Measured elements of events

3. Post-event analysis

4. Timing of data collection

The correct answer is: Measured elements of events

The correct choice focuses on the comprehensive assessment of both financial outcomes and the overall effectiveness of a program. Measured elements of events encompass quantitative and qualitative data that provide insights into how well the event met its objectives and how financial resources were utilized. This includes evaluating attendance, revenue, expenses, and returning on investment (ROI), as well as gathering feedback from participants regarding the content and execution of the event. Other elements, while relevant to the event planning process, do not specifically encapsulate a dual focus on financial results and program effectiveness in the same manner. Analyzing site and logistics, for example, primarily concerns the physical arrangements and operational aspects of the event rather than evaluating its success or financial performance. Similarly, post-event analysis does cover a broader evaluation but largely serves as a review phase rather than focusing specifically on the distinctive elements of financial and program effectiveness during the event itself. Timing of data collection pertains to when the assessment occurs rather than what specific elements are being evaluated. Therefore, recognizing the intertwined nature of financial metrics and program success aligns with the concept of measured elements of events, making it the most accurate answer for this question.