Certified Meeting Professional (CMP) Practice Exam

What should be established during the initiation phase?

1. Event marketing channels

2. Goals and objectives of the event

3. Details of the seating arrangement

4. Technology used for the event

The correct answer is: Goals and objectives of the event

Establishing the goals and objectives of the event during the initiation phase is crucial for guiding all subsequent decision-making and planning processes. This phase serves as the foundation for the entire event and helps set measurable, achievable outcomes that align with the overall vision. Clearly defined goals and objectives ensure that all stakeholders have a unified understanding of what the event seeks to accomplish, which helps in evaluating success post-event and shaping strategies for future events. While other aspects like event marketing channels, seating arrangements, and technology considerations are important, they typically come into play after the initial goals and objectives are set. Without a well-defined purpose, the efforts put into these other areas may not effectively contribute to the event’s success.