Certified Meeting Professional (CMP) Practice Exam

What measurement is taken during the post-event phase?

1. Pre-training assessments

2. Understanding of training delivered

3. Achievement of stakeholder objectives

4. Program content engagement

The correct answer is: Achievement of stakeholder objectives

The measurement taken during the post-event phase focuses on evaluating whether stakeholder objectives have been achieved. This assessment is critical because it gives insight into the effectiveness of the event in meeting the goals set before the event took place, which could include objectives related to learning outcomes, networking, sales targets, or participant satisfaction. By understanding if these objectives have been met, event planners can assess the overall success and impact of the event, providing valuable feedback that informs future planning and decision-making processes. In contrast, pre-training assessments are typically conducted before the event to gauge prior knowledge; understanding training delivered would refer to the clarity and effectiveness of the communication during the event rather than the outcomes; and program content engagement, while valuable, often pertains to participant involvement during the event rather than the achievement of broader stakeholder goals.