Certified Meeting Professional (CMP) Practice Exam

What key activity occurs during the implementation phase of event management?

1. Researching venue options

2. Contracting and coordinating goods and services

3. Setting up evaluation surveys

4. Publishing marketing materials

The correct answer is: Contracting and coordinating goods and services

During the implementation phase of event management, the focus is primarily on executing the plans that have been made during the earlier planning stages. This includes contracting and coordinating goods and services, which is essential to ensure that all necessary resources are secured and logistics are managed effectively. This phase is about translating the plans into action, confirming vendor arrangements, managing timelines, and ensuring that each element of the event is prepared for execution. Having the right contracts in place with suppliers, caterers, and other service providers solidifies the foundation of the event, making this activity a key aspect of successful implementation. Other activities, such as researching venue options or publishing marketing materials, typically happen earlier in the planning process. Setting up evaluation surveys is also often conducted after the event to gather feedback, making it less relevant to the implementation phase. Therefore, coordinating goods and services is indeed the critical focus during this part of event management.