Certified Meeting Professional (CMP) Practice Exam

What is the purpose of a letter of proposal in a sponsorship prospectus?

1. To give a casual overview of the event.

2. To formally present the sponsorship opportunity.

3. To outline personal opinions on sponsorship.

4. To detail the history of the sponsorship organization.

The correct answer is: To formally present the sponsorship opportunity.

The purpose of a letter of proposal in a sponsorship prospectus is to formally present the sponsorship opportunity. It serves as a critical component in the overall prospectus, establishing a professional tone and providing potential sponsors with essential information about the event and the benefits of their involvement. This letter should clearly articulate the goals of the event, the targeted audience, and the unique value proposition for sponsors, effectively convincing them that investing in the sponsorship will yield positive returns for their brand. In contrast, an overview of the event, personal opinions about sponsorship, or the history of the sponsoring organization would not convey the professional and structured approach that a formal proposal aims to achieve. Instead, such elements may distract from the main objective of securing sponsorships and fail to highlight the tangible benefits and opportunities for sponsors. Thus, the formal proposal letter is a vital tool in fostering clarity and enthusiasm around the partnership opportunity.