Certified Meeting Professional (CMP) Practice Exam

What is the purpose of an Event Specifications Guide (ESG)?

1. To outline speaker bios for an event

2. To share operational details with key stakeholders

3. To promote the event to potential attendees

4. To collect feedback from participants

The correct answer is: To share operational details with key stakeholders

The purpose of an Event Specifications Guide (ESG) is to share operational details with key stakeholders. This comprehensive document serves as a central resource that outlines all necessary information related to the event, including logistics, timelines, budgets, and specific requirements for venues and service providers. By providing a clear and detailed plan, the ESG ensures that everyone involved in the event, such as the event planning team, vendors, sponsors, and stakeholders, has a shared understanding of the elements required for successful execution. This facilitates better communication and coordination, ultimately contributing to the smooth running of the event. While outlining speaker bios is important for event promotion and enhancing engagement, it is a more specific task that does not capture the broad operational focus of an ESG. Similarly, promoting the event and collecting feedback are crucial aspects of event management but are not the primary functions of the ESG. The ESG is fundamentally about operational clarity and consistency.