Certified Meeting Professional (CMP) Practice Exam

What is the focus when determining the long-term viability of an event?

1. Evaluating attendee feedback

2. Assessing current economic conditions

3. Looking at vendor relationships

4. Reviewing past event themes

The correct answer is: Assessing current economic conditions

The focus when determining the long-term viability of an event is primarily on assessing current economic conditions. Economic conditions play a crucial role in determining whether an event can sustain its operations, especially in relation to funding, sponsorship opportunities, and attendee engagement. A positive economic environment often leads to increased disposable income for individuals and corporations, which can enhance attendance and participation. Conversely, adverse economic conditions may limit the budget for events, making it more challenging to attract attendees and secure sponsorships. While evaluating attendee feedback, looking at vendor relationships, and reviewing past event themes are all important factors in the overall success of an event, they do not directly address the external economic factors that significantly impact the event's ability to thrive over the long term. Economic conditions can dictate trends in attendance and availability of resources that are essential for an event's sustainability.