Certified Meeting Professional (CMP) Practice Exam

What is the credit model of sponsorship?

1. A model exclusively for online sponsors.

2. A hybrid between custom and tiered with pre-set benefits.

3. A model focused solely on monetary contributions.

4. A system where sponsors choose benefits from a pre-approved list.

The correct answer is: A hybrid between custom and tiered with pre-set benefits.

The credit model of sponsorship is best understood as a hybrid approach that combines elements of both custom and tiered sponsorship models while incorporating pre-set benefits. This model allows for a more flexible sponsorship arrangement where sponsors can choose different levels of engagement and benefits based on their specific needs and interests, without being limited to a rigid structure. In this model, sponsors may have access to a range of benefits that are predefined, which facilitates an easier alignment between the event organizers’ offerings and the sponsors’ goals. By blending custom elements, it allows for the uniqueness of each sponsor's needs, ensuring they can derive maximum value from their sponsorship while still retaining some standardization found in tiered models. This adaptability often leads to stronger partnerships, as it fosters a sense of ownership for the sponsors over the benefits they receive. This contextual understanding highlights why this is the correct characterization of the credit model of sponsorship.