Certified Meeting Professional (CMP) Practice Exam

What is one of the factors considered in determining the cost of an exhibit booth?

1. Weather conditions during the event

2. Type of booth (premium, corner, island)

3. Availability of exhibitors

4. Time of year the event is held

The correct answer is: Type of booth (premium, corner, island)

The type of booth significantly impacts the cost of an exhibit booth because different configurations come with varying price points based on size, location, and perceived value. For instance, premium booths or island booths typically cost more than standard inline booths due to their larger space, visibility, and potential for increased foot traffic. Factors such as booth design complexity and included amenities (like graphics or furniture) also contribute to the cost. While the other options may influence aspects of the event or overall strategy, they do not directly determine the pricing of the exhibit space in the same way that booth type does. Weather conditions might affect attendance and logistics, availability of exhibitors can influence competition and demand but not individual booth costs, and time of year might impact overall demand for space rather than specifying individual exhibit pricing.