Certified Meeting Professional (CMP) Practice Exam

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Study for the Certified Meeting Professional (CMP) Practice Exam. Prepare with flashcards and multiple-choice questions, each accompanied by hints and detailed explanations. Get ready for your CMP certification!

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What is one goal of sustainable or "green" events?

  1. Increase ticket sales

  2. Reduce environmental impact

  3. Enhance shareholder value

  4. Expand media coverage

The correct answer is: Reduce environmental impact

The goal of sustainable or "green" events primarily revolves around reducing environmental impact. This underpins the philosophy of green events, which aim to minimize waste, conserve resources, and create a positive footprint on the environment. By implementing sustainable practices, event organizers strive to protect the natural ecosystems and promote responsible consumption. While increasing ticket sales, enhancing shareholder value, and expanding media coverage can be beneficial outcomes for any event, they do not directly align with the core intention of sustainability efforts. The focus on reducing environmental impact distinguishes green events, making it a priority within the planning and execution process.