Certified Meeting Professional (CMP) Practice Exam

What is an essential element to include in a sponsor prospectus?

1. Personal anecdotes

2. Overview/history of event

3. Comparison with competitors

4. Detailed biographies of organizers

The correct answer is: Overview/history of event

Including an overview or history of the event in a sponsor prospectus is essential because it provides potential sponsors with context about the event's background, purpose, and growth over time. This section sets the stage by highlighting the significance and reputation of the event, thereby allowing sponsors to understand how their association with the event may enhance their brand image or reach their target audience. While personal anecdotes can add a personal touch, they may not provide the crucial factual information that sponsors need. Comparisons with competitors could be useful but may not directly contribute to understanding the event itself. Detailed biographies of the organizers can give insight into their qualifications but may not provide broader context about the event's value to sponsors. Overall, a well-crafted overview helps sponsors see the potential benefits of their investment in the event.