Certified Meeting Professional (CMP) Practice Exam

What is a primary benefit of hiring a celebrity speaker for an event?

1. Adds credibility and visibility to an organization

2. Increases the event's cost

3. Limits the variety of topics covered

4. Reduces the need for marketing

The correct answer is: Adds credibility and visibility to an organization

Hiring a celebrity speaker for an event provides significant benefits, one of which is the enhancement of the organization's credibility and visibility. A well-known figure often brings a reputation that can elevate the perceived value of the event. This can lead to increased interest from potential attendees, as people are generally drawn to the opportunity to hear from someone they admire or respect. The presence of a celebrity can also attract media attention, further amplifying the organization's visibility both before and after the event. Additionally, a celebrity speaker can lend weight to the event’s theme or purpose, reinforcing the message and goals of the organization. This can be particularly important when trying to influence an audience or generate support for specific initiatives. While hiring a celebrity might indeed increase event costs, limit the variety of topics covered, or reduce the need for marketing, these are not primary benefits. Instead, the impact of enhanced credibility and visibility stands out as a key advantage that can effectively reach wider audiences and create more compelling engagement as part of the meeting or event framework.