Certified Meeting Professional (CMP) Practice Exam

What does post-event reporting (PER) primarily summarize?

1. Attendee feedback

2. Event logistics and budget

3. Marketing strategies

4. Catering options

The correct answer is: Event logistics and budget

Post-event reporting (PER) primarily focuses on summarizing the logistics and budget of an event. This report serves as a critical analysis of how effectively the event was executed, detailing expenses, revenue generated, and logistical challenges that may have arisen during the planning and execution phases. It provides an overview of what worked well and what didn’t, helping to inform future events. In the context of event management, understanding the logistics encompasses a wide range of factors, including venue selection, supplier coordination, and on-site management. The budget aspect is equally important as it helps in tracking whether the event stayed within its financial plan and where reallocations may be necessary for future planning. By thoroughly documenting these elements, the report becomes a valuable tool for evaluating an event's success from an operational and financial perspective. While attendee feedback, marketing strategies, and catering options are important components of the overall event evaluation, they do not encapsulate the comprehensive overview that the logistics and budget involve, which are essential for assessing the event's overall performance and preparing for subsequent events.