Certified Meeting Professional (CMP) Practice Exam

What does an exhibition project plan typically include?

1. Feedback forms for attendees

2. Logistics for transport and accommodations

3. Tasks associated with sponsors, general contractors, and exhibitors

4. Marketing strategies for product launches

The correct answer is: Tasks associated with sponsors, general contractors, and exhibitors

An exhibition project plan is a comprehensive document that outlines all the necessary components involved in organizing and executing a successful exhibition. It encompasses a range of tasks and responsibilities to ensure that the event runs smoothly. Specifically, the inclusion of tasks associated with sponsors, general contractors, and exhibitors is crucial. This aspect of the plan lays out how to manage relationships and expectations with sponsors who provide financial support, general contractors responsible for the setup and breakdown of the exhibition space, and exhibitors who are showcasing their products or services. This collaborative approach is vital to achieving the goals of the exhibition, as it ensures that all parties are aligned in terms of responsibilities, timelines, and resources required. Every detail plays a pivotal role in delivering a seamless experience for both exhibitors and attendees, making this component a central focus of any exhibition project plan.