Certified Meeting Professional (CMP) Practice Exam

What characterizes integrated communication in an organization?

1. A fragmented approach to messaging

2. A blend of messages creating a cohesive image

3. Focusing on one stakeholder group at a time

4. Bias towards internal communication

The correct answer is: A blend of messages creating a cohesive image

The characterization of integrated communication in an organization revolves around the idea of creating a cohesive image through a blend of messages. This approach ensures that all communication efforts—whether they are external, internal, promotional, or informational—are aligned and consistent. By merging various communication channels and messages, organizations can effectively convey their mission, values, and goals to all stakeholders. This coherence builds trust and clarity, leading to a stronger overall brand image. The other options illustrate approaches that lack the essence of integrated communication. A fragmented approach to messaging leads to confusion and misinterpretation among audiences. Focusing on one stakeholder group at a time can result in missed opportunities to engage a broader audience while reinforcing a consistent identity. Lastly, a bias towards internal communication may neglect the importance of external messaging and how it complements the overall communication strategy.