Certified Meeting Professional (CMP) Practice Exam

Disable ads (and more) with a membership for a one time $4.99 payment

Study for the Certified Meeting Professional (CMP) Practice Exam. Prepare with flashcards and multiple-choice questions, each accompanied by hints and detailed explanations. Get ready for your CMP certification!

Practice this question and more.

What aspect does the 'intangible' measurement in events capture?

Networking opportunities
Quantifiable financial benefits
Leadership skills and customer satisfaction
Attendee demographics

The correct answer is: Leadership skills and customer satisfaction

The 'intangible' measurement in events captures elements that are more qualitative rather than quantitative, which is why leadership skills and customer satisfaction are included in its scope. These aspects are harder to measure but are crucial for understanding the overall impact of an event. Measuring customer satisfaction helps gauge how attendees felt about the event, which can influence future attendance and loyalty. Leadership skills gained or demonstrated during the event can also have lasting effects on participants, contributing to their professional development. This contrasts with more tangible metrics like networking opportunities or attendee demographics, which can be counted or objectively assessed but don't capture the deeper, more subjective experiences that influence an event's success.