Certified Meeting Professional (CMP) Practice Exam

KPIs can be applied to events to measure what?

1. Team performance

2. Effectiveness in meeting goals

3. Attendee satisfaction

4. Vendor reliability

The correct answer is: Effectiveness in meeting goals

Key Performance Indicators (KPIs) are essential metrics used to evaluate the success of an event in relation to its goals. Applying KPIs to measure effectiveness in meeting goals allows event planners to determine if they have achieved their desired outcomes, such as attendance numbers, revenue generation, brand awareness, or educational objectives. By focusing on the effectiveness in meeting goals, planners can assess both the quantitative and qualitative measures of success. This approach provides insights into what worked well during the event and identifies areas for improvement in future events, making it a core aspect of event management and strategic planning. While team performance, attendee satisfaction, and vendor reliability are important aspects that can also be tracked through different metrics, they serve as sub-components that may contribute to the overall effectiveness in achieving the event's main goals. However, the direct measurement of goal attainment is where the primary focus of KPIs lies, making it the most accurate answer to the question.