Certified Meeting Professional (CMP) Practice Exam

In the value approach, what factors are considered beyond just cost?

1. Location and timing

2. Food quality and trained staff

3. Vendor popularity

4. Size of the venue

The correct answer is: Food quality and trained staff

The value approach in event planning examines various factors beyond just the financial cost to determine the overall worth and quality of a meeting or event. When considering food quality and trained staff, these elements significantly affect the attendees' experience and satisfaction. High-quality food can enhance the event's atmosphere and make it more enjoyable for participants, while well-trained staff ensure efficient service, professionalism, and effective interaction with attendees. These factors play a critical role in creating a memorable event that aligns with the goals of the planner and the expectations of the participants. While aspects such as location and timing, vendor popularity, and size of the venue can influence the planning process, they primarily focus on logistical or popularity considerations rather than overall value in terms of attendee experience and quality service. Thus, food quality and trained staff are key components that contribute to the comprehensive assessment of the event's value.