Certified Meeting Professional (CMP) Practice Exam

Disable ads (and more) with a membership for a one time $4.99 payment

Study for the Certified Meeting Professional (CMP) Practice Exam. Prepare with flashcards and multiple-choice questions, each accompanied by hints and detailed explanations. Get ready for your CMP certification!

Practice this question and more.

In terms of strategic planning, what is the aim of the analysis phase?

To develop marketing materials
To collect data on past events
To finalize the event agenda
To assess competitor events

The correct answer is: To collect data on past events

The aim of the analysis phase in strategic planning is to collect data on past events. This phase is crucial as it helps attendees and planners understand the successes and areas of improvement from previous experiences. By gathering and analyzing data such as attendance numbers, participant feedback, and financial performance, planners can identify trends and inform future decision-making processes. This foundational understanding enables the development of effective strategies that align with the overall goals and objectives for upcoming events. Collecting data on past events equips planners with insights that can lead to informed predictions, better resource allocation, and enhanced experiences for participants in future events. It sets the stage for other planning phases, where this information is used to develop initiatives, marketing strategies, and event agendas tailored to attendee needs and preferences.