Certified Meeting Professional (CMP) Practice Exam

In risk analysis, which of the following is deemed most likely to be a threat?

1. High attendance numbers

2. Low ticket sales

3. Medical emergencies

4. Positive public reception

The correct answer is: Medical emergencies

In risk analysis, identifying threats involves recognizing situations that could pose challenges or negative outcomes for an event. A medical emergency clearly represents a significant risk because it can lead to serious consequences for attendees and may require immediate response and management. This type of situation can disrupt an event, harm the reputation of the organizers, and result in financial liability if not handled properly. Medical emergencies necessitate preparedness beyond usual operational procedures, as they can escalate quickly and require specific resources and protocols to ensure safety. Conversely, high attendance numbers and positive public reception are generally favorable indicators for an event. Low ticket sales might indicate financial concerns but do not directly pose a threat to the safety and execution of the event in the same way that a medical emergency does. Thus, in the context of risk analysis, a medical emergency is viewed as a critical potential threat that needs thorough preparation and management strategies.