Certified Meeting Professional (CMP) Practice Exam

Business continuity refers to the ability to maintain operations during and after a crisis. This concept is crucial for organizations to ensure they can function despite unexpected disruptions, such as natural disasters, technological failures, or other emergencies. Developing a business continuity plan involves identifying potential risks, implementing strategies to mitigate those risks, and ensuring that essential functions can continue with minimal interruption. This is particularly important for event planners, as any disruption can impact not just the event itself but also the overall reputation and viability of the organization.

The other options focus on revenue enhancement, event planning, or marketing materials, which while important, do not encapsulate the essence of business continuity. These aspects do not directly address the strategies and frameworks necessary for sustaining operations in the face of challenges.