Certified Meeting Professional (CMP) Practice Exam

A communication plan is essential for ensuring that all stakeholders are informed and engaged throughout the event management process. During the planning phase, the groundwork for the event is established, which includes determining the objectives, identifying the target audience, and outlining the messaging and channels to be used for communication.

Developing a communication plan at this stage allows for proactive engagement, ensuring that the right information reaches the right people at the right time. This preparation is crucial as it sets the tone for the event and helps manage expectations. By addressing communication needs early, event planners can facilitate smoother interactions, mitigate potential issues, and enhance attendee experience, ultimately contributing to the event's success.

In contrast, while the execution phase does involve communication, it is more focused on implementing the established plan. The evaluation and closure phases primarily assess what transpired during the event rather than setting up communications. Thus, the planning phase is the most appropriate time to develop a comprehensive communication plan.